Expert Articles

Practical expertise in product optimization and digitalization—with insights, methods, and perspectives on Benchmarking, Value Management, Cost Engineering, Perceived Quality, and Artificial Intelligence.

Most companies calculate product costs the same way: a product is developed, the costs for materials, manufacturing, and assembly are determined, and the result is a price meant to secure the desired margin. Target Costing deliberately reverses this order – with sometimes considerable effects on competitiveness and profitability.
QTRIX enables OEMs and Tier-1 suppliers to manage Perceived Quality comprehensively—from market benchmarking to product development. A global, transparent platform integrates PQ issue tracking, automated workflows, target scores, and AI-driven insights, allowing teams to focus on what matters most: the continuous improvement of perceived product quality.