{"id":4110,"date":"2025-09-15T17:51:45","date_gmt":"2025-09-15T16:51:45","guid":{"rendered":"https:\/\/calidat.com\/?p=4110"},"modified":"2026-09-09T16:45:29","modified_gmt":"2026-09-09T15:45:29","slug":"perceived-quality-2025","status":"publish","type":"post","link":"https:\/\/calidat.com\/en\/perceived-quality-2025\/","title":{"rendered":"Perceived Quality 2025: How QTRIX is redefining car clinics and product audits"},"content":{"rendered":"
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Perceived Quality (PQ)<\/strong>\u00a0has always been the crucial link between engineering and customer perception. For OEMs and Tier-1 suppliers, the PQ area essentially has two main tasks:<\/p>\n\n

    \n
  • 1. Know the benchmark<\/strong>\u00a0\u2014to understand exactly which products, features, and trends are currently perceived as high-quality in the market.<\/li>\n\n
  • 2. Secure internal projects<\/strong>\u00a0\u2014to ensure that new products are designed from the outset so that perceived quality can be measured, tracked, and managed throughout the entire development process.<\/li>\n<\/ul>\n\n

    Both areas generate large volumes of data, evaluations, and optimization potentials. It is crucial to create transparency, set the right priorities, and make decisions based on reliable facts.<\/p>\n\n

    \u00a0<\/p>\n\n

    Trends shaping Perceived Quality today<\/h3>\n\n

    In 2025, perceived quality from the customer\u2019s perspective is about much more than flawless panel gaps:<\/p>\n\n

      \n
    • Sustainability and circularity<\/strong>\u00a0Materials, carbon footprint, and recyclability are central quality attributes for many buyers.<\/li>\n\n
    • Software quality and HMI:<\/strong>\u00a0Stability, user-friendliness, and updatability influence the perception of premium quality just as much as craftsmanship quality.<\/li>\n\n
    • Practicality & TCO:<\/strong>\u00a0Charging speed, serviceability, and resale value are decisive factors for customers.<\/li>\n\n
    • Multisensory experience:<\/strong>\u00a0Haptics, acoustics, scent, and lighting shape the first impression\u2014and thereby influence purchasing decisions.<\/li>\n<\/ul>\n\n

      For PQ departments, this means that benchmark analyses must become broader, deeper, and faster. At the same time, internal projects require transparent processes that reflect and make these requirements traceable.<\/p>\n

      \u00a0<\/p>\n\n

      \"gemini<\/figure>\n\n

      \u00a0<\/p>\n\n

      QTRIX as a PQ 4.0 enabler<\/h3>\n\n

      This is precisely where QTRIX comes in: a platform that unifies car clinics, product audits, and project management in a global solution.<\/p>\n\n

      1. Understand the benchmark<\/h5>\n\n
        \n
      • All market data as well as car clinic and audit results are available centrally.<\/li>\n\n
      • Global teams access the same central data repository\u2014while finely graded, role-based access rights ensure that each person only sees what they are authorized to view.<\/li>\n<\/ul>\n\n
        2. Manage internal projects<\/h5>\n\n
          \n
        • Tracking of PQ issues<\/strong>\u00a0Issues identified during audits are recorded, tracked, and assigned directly within the system.<\/li>\n\n
        • Automated workflow management<\/strong>\u00a0Tasks are created and automatically forwarded via email to the responsible colleagues. Automatic reminders notify teams when deadlines are exceeded.<\/li>\n\n
        • Prioritization and transparency:<\/strong>\u00a0Dashboards provide an at-a-glance view of which actions need to be prioritized.<\/li>\n\n
        • Target scores:<\/strong>\u00a0PQ objectives can be monitored throughout the entire development process\u2014from the concept phase to the final product\u2014including transparent target\/actual visualizations.<\/li>\n\n
        • Central global overview:<\/strong>\u00a0All issues can be displayed in a central overview or filtered by project\u2014including complete history, clear responsibilities, and transparent status tracking.<\/li>\n<\/ul>\n\n
          3. Intelligent support through AI<\/h5>\n\n
            \n
          • An integrated AI chatbot assists with data analysis, uncovers hidden patterns, and provides insights that would not be apparent from raw data alone.<\/li>\n\n
          • This allows teams to focus on optimization\u2014instead of spending time searching for and cleaning data.<\/li>\n<\/ul>\n

            \u00a0<\/p>\n\n

            Digital capture instead of paper<\/strong>\u00a0\u2013 Subjects document directly via tablet or mobile phone, including photos, videos, and voice.<\/p>\n\n

            \"carclinic3\"<\/figure>\n\n

            \u00a0<\/p>\n

            Granular data capture <\/strong>\u2013 Highlights and issues are recorded immediately, then automatically classified (PQ attributes, components, interior zones).<\/p>\n\n

            \"pq1\"<\/figure>\n\n

            \u00a0<\/p>\n

            AI-supported analysis <\/strong>\u2013 Patterns and correlations become visible, deviations are immediately recognizable.<\/p>\n\n

            \"pq2\"<\/figure>\n\n

            \u00a0<\/p>\n

            Knowledge management <\/strong>\u2013 All data flows into a central database with full-text search, filters, and a lessons-learned function.<\/p>\n\n

            \"pq3\"<\/figure>\n\n

            \u00a0<\/p>\n

            Lifecycle connectivity <\/strong>\u2013 Integration of car clinics, product audits, and customer feedback in series production.<\/p>\n\n

            \"pq4\"<\/figure>\n\n

            \u00a0<\/p>\n

            PQ issue tracking & workflow management\u00a0<\/strong>\u2013 issues identified during audits can be tracked seamlessly in the system. Tasks can be created directly and automatically forwarded by email to the responsible colleagues. Individual process phases and roles can be defined flexibly. All open and closed PQ issues are visible at a glance, and reports can be generated automatically and exported as PPT \u2013 perfect for project reviews or management presentations.<\/p>\n\n

            \"pq5\"<\/figure>\n\n

            \u00a0<\/p>\n\n

            Example from practice<\/h3>\n\n

            Imagine a vehicle audit documents 50 PQ issues. Traditionally, these would have been collected in Excel lists \u2013 with unclear responsibilities and a high risk of incorrect prioritization.<\/p>\n\n

            With QTRIX:<\/p>\n\n

              \n
            • Every issue is recorded in the system, automatically assigned to a responsible person, and given a deadline.<\/li>\n\n
            • All issues are integrated into the global database and are visible to all relevant teams.<\/li>\n\n
            • Dashboards show which issues have the greatest impact on the\u00a0Final Product Score<\/strong>\u00a0.<\/li>\n\n
            • If deadlines are exceeded, automatic reminders are triggered.<\/li>\n\n
            • Project leads can create a\u00a0PPT export<\/strong>\u00a0with the current status at any time \u2013 ready to use for reviews or management meetings.<\/li>\n<\/ul>\n\n

              Conclusion<\/h3>\n\n

              Perceived Quality 4.0 has long meant more than just collecting customer feedback \u2013 it's about managing knowledge globally and implementing it effectively in development projects.<\/p>\n\n

              With QTRIX:<\/p>\n\n

                \n
              • Car clinics and benchmark analyses become faster, more transparent, and accessible worldwide.<\/li>\n\n
              • Internal projects are managed from the outset using measurable target scores.<\/li>\n\n
              • PQ issues no longer disappear into spreadsheets but are tracked seamlessly through to resolution.<\/li>\n\n
              • AI-powered insights help identify trends early and steer decisions specifically in the right direction.<\/li>\n<\/ul>\n\n

                \u00a0<\/p>\n

                This makes QTRIX the foundation for PQ departments worldwide to work more efficiently \u2013 creating space for what really matters:\u00a0the optimization and continuous improvement of perceived product quality.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                QTRIX enables OEMs and Tier-1 suppliers to manage Perceived Quality comprehensively\u2014from market benchmarking to product development. A global, transparent platform integrates PQ issue tracking, automated workflows, target scores, and AI-driven insights, allowing teams to focus on what matters most: the continuous improvement of perceived product quality.<\/p>","protected":false},"author":1,"featured_media":4111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beitrag"],"_links":{"self":[{"href":"https:\/\/calidat.com\/en\/wp-json\/wp\/v2\/posts\/4110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/calidat.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/calidat.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/calidat.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/calidat.com\/en\/wp-json\/wp\/v2\/comments?post=4110"}],"version-history":[{"count":9,"href":"https:\/\/calidat.com\/en\/wp-json\/wp\/v2\/posts\/4110\/revisions"}],"predecessor-version":[{"id":4746,"href":"https:\/\/calidat.com\/en\/wp-json\/wp\/v2\/posts\/4110\/revisions\/4746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/calidat.com\/en\/wp-json\/wp\/v2\/media\/4111"}],"wp:attachment":[{"href":"https:\/\/calidat.com\/en\/wp-json\/wp\/v2\/media?parent=4110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/calidat.com\/en\/wp-json\/wp\/v2\/categories?post=4110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/calidat.com\/en\/wp-json\/wp\/v2\/tags?post=4110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}