OUR SERVICES

We provide Perceived Quality benchmark evaluations of vehicles available on the market. Our automotive experts evaluate vehicle interior and exterior in Europe and China. The data collected includes ratings, comments and photos to analyze in depth the strength & weaknesses of different cars or components with a high level of detail.
With our many years of experience we deliver "ready to present" reports showing the aspects that most influenced the perceived quality and provide recommendations how to improve.
Our clients can also access our database and have access to all vehicle data. Our database is globally accessible and allows to pick and choose the vehicles you want to compare and download a report including the statistical analysis, charts, ratings, comments and photos. Our tools and methods are "state of the art".
Furthermore we offer consultancy services for all Perceived Quality related projects.

CONCEPT DEFINITION

We provide an important part of information to create a meaningful combination.
With these facts you can drive the right decisions at the right time.

AVAILABLE ANALYSIS

HOW IT WORKS

We deliver Perceived Quality evaluations of car interior & exterior on demand. Our clients choose the area or component to be evaluated. They transmit their specific request for cars and interior specifications. We send out our automotive experts to evaluate those cars.
Our clients can choose either to receive a deep dive analysis report or to access our web-based database to analyse the data on their own. We offer several scenarios to meet your requirements.

OUR AUTOMOTIVE EXPERT TEAM

Our automotive evaluation experts are spread all over Germany and Shanghai.
They bring together a variety of professional expertise to evaluate products from different perspectives. All with a passion for cars and experienced in perceived quality.

ABOUT US

We are a consultancy for perceived quality, located in Cologne, Germany and founded in 2010.
In 2017, we opened our satellite office in Shanghai.
Our mission is to provide sustainable services that help our clients to optimize and increase the perceived quality of their products, recognized by the largest number of consumers.

WHO WE ARE

FRANK BORSCHBERG
MANAGING DIRECTOR

AXEL WERNER
MANAGING PARTNER

ZUHUI MAO
MANAGING PARTNER

Since 1998 working for the automotive industry

More than 17 years of experience with Perceived Quality / Craftsmanship

Expert for full interior and electronics
 

Since 1999 working for the automotive industry

More than 10 years of experience with Perceived Quality / Craftsmanship

Design Manager and expert for Seating, competency for full interior

Since 2000 providing intercultural trainings for the automotive industry (sinalingua.de)

Expert for intercultural differences between China and Europe

 

 
 

 

 

 
 

SELECTED CLIENTS

 
  selected clients

 
 

 
 

 
 

OUR PARTNERS

 
  partners

 
 

 
 

 

 

WHY CALIDAT.

INDEPENDENT

Our experts are independent from any company brand

They build a good mix of different skills

Their professional background is linked to the automotive world

FAST

We are able to provide results from car evaluation within a few weeks

With this we can respond to ad-hoc requests

EXPERIENCED

We are automotive experts and have more than 17 years of experience with perceived quality

EFFICIENT

Outsourcing of car evaluation

saves internal administrative effort

saves time & costs

VALUEABLE

The detail level of our questionnaires is very high

Standardized questionnaires to measure the performance over time

Our recommendations show how to further improve your products

MAIL

US